Nordstrom’s kinda sorta arrival in NYC

Today marked the opening of Nordstrom’s maybe attempt at an NYC location. However, it’s not called Nordstrom, and it’s not a department store. Confusing, yes? The store, named Treasure & Bond, is considered a ‘concept space’ that the company will be using to test the New York waters.

I took a stroll down to SoHo to check it out in person.

The two-floor layout is funky enough, with a very industrial, gritty feel. But while cool, it certainly doesn’t resemble a Nordstrom. And neither does the off-beat merchandise. Ah well. At least all the profits go to charity.

The goods include eclectic jewelry, bags, scarves, books, and home goods on the first floor, and clothes on the second. I especially appreciated the jewelry from Gemma Redux, Giles & Brother, Erickson Beamon, and Dominic Jones.

Overall, it’s an inviting atmosphere with a lot of interesting pieces to catch the eye, but it’s not the Nordstrom I know and love.

But I suppose it’s a start.

(Located at 350 West Broadway in Soho.)


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