H&M to be a goodwill of sorts come 2013


The latest news from H&M is verrrry interesting. Come February 2013, select stores will start accepting donations of used clothing in exchange for store discounts. They call it their Global Recycling Program,  and according to the press release, stores will accept “any pieces of clothing, from any brand, and in any condition … In return, the customer will receive a voucher for each bag of clothing donated.”  The point, I believe, is to ultimately recycle the unwanted garments to create fabric for new clothes.

Okay, so I like this and I don’t.

It’s a step in the right direction. I hope.  And it’s nice that they’ll accept pretty much anything. However, the ‘prize’ for taking your stuff in is basically an incentive to buy more crap. Not that I’m anti-H&M, but I am not the biggest fan of fast fashion in general. I understand the benefits of making fashion accessible to everyone, and I do enjoy perusing the racks of their stores for inexpensive versions of trends I’d otherwise not spend big money on. But with that access comes excess. And the whole fast fashion/designer collaboration beast has gotten way out of hand. A friend and fellow stylist, Bridgette Raes, has some great thoughts on the matter here.

What do ya think? Will this will help stores be less wasteful? Will you bring in your old clothes instead of hauling to Goodwill?



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