Yummie’s a lot more than shapewear… who knew?

I attended a press preview yesterday for Yummie by Heather Thomson, and had something of a shapewear enlightenment. Previously, I had assumed Yummie Tummie was just stomach-sucking tank tops, and that Spanx was the best out there.

Well, the preview proved me totally wrong with unique pieces I think a lot of us can benefit from.

Yummie by Heather Thomson offers a line of denim, which is currently available online and in some specialty stores. I got to check out the jeans up close, and they look like straight-up denim, but actually have shapewear technology built into the fabric. This doesn’t mean they have actual shapewear inside, just the same type of fancy fiber stuff. Plus, they feature a higher rise without looking like mom jeans. The denim line comes in 3 styles: straight, skinny, and bootcut. Sizes go from 2 to 18.

I also got to view their RTW line, which offers a host of different tops and dresses with actual pieces of shapewear attached inside. This is so great, as they work double-duty as cute shells and functional shapewear. PS– Yummie also makes leggings that suck you in. Thank you! Finally!

Lastly, we checked out their year-round basics along with a brand new line called Paper Dolls, which is made from really, really thin material (get it, paper thin) that dispels any preconceptions that shapewear has to be thick in order for it to do its job. I was given this slip to take home, which I can use underneath my cocktail dresses for additional support, OR even with a long skirt and cropped blazer (as in, meant to be seen on top).

I am a firm believer that shapewear is important for everybody of every size and age, as it helps to smooth out lines for a more streamlined look. And with fabric this thin, you won’t feel like you’re wearing your grandmother’s girdle.

Most everything can be found on Yummie’s website, with denim also appearing in major department stores this spring, and the Paper Dolls collection debuting in February.

All images courtesy of Yummielife.com

[tweetmeme] One Response to Yummie’s a lot more than shapewear… who knew?
  1. Thekla Richter
    October 21, 2011 | 2:44 am

    Jumped over here from When I Grow Up Coach. I love this line and will have to check it out this spring.

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