Here’s what the line looked like outside the Powell Street H&M store in San Francisco this morning:
And here’s what it looked like as it wrapped around the block.
I knew Marni was going to be popular, as most H&M designer collaborations have been. However, I wasn’t sure the hysteria over this Italian label would translate from fashioney fashion people who love it to, well, anybody else. But apparently a collab is a collab is a collab, which means the crowds come regardless. According to Racked, the lines in the New York stores were long, but the mood civil.
And the pieces themselves? There were plenty of sneak peeks in the weeks before the launch, and things looked cute and Marni-ish. At the press preview, the accessories were the main attraction, although everything sold out within 30 minutes, including what the mannequins were wearing.
The collection is not available online, but you may still have some luck in the stores, unless you’re looking for the jewelry. If you really want your Marni fix (because Marni actually is that good), you can head over to eBay, where stuff is already being re-sold. For a lot more money, of course.
Or you could always invest in the real deal. Marni necklaces happen to be my favorite of all time. They are super pricey, but so completely unique and wonderful. And while H&M finds can be wonderful, they’re not exactly unique. Yes, I said it.