So here’s the thing with Anthro

Tell me if this sounds familiar. You walk into Anthropologie and you’re immediately sucked into this whimsical fairyland, where everything looks and smells delightful. You get so caught up in the magic of it all, that you end up buying several pieces you’re sure will instantly transform your closet into a fun, witty, fantastical place. Then you get home and sober up. And you realize your Anthro pieces are just plain bizarre. And hard to make work with the rest of your wardrobe.

Props to the store for being so successful at making you want everything they sell. Fantastic marketing. But on a personal front, that’s just not cool.

I call this the Anthropologie Dilemma. You want to love this store, but many pieces just don’t work in the real world. Unless your real world is an exotic tent in the middle of sky blue water, like above. (p.s. this is actually for sale on their site, not kidding.)

Don’t get me wrong, I adore Anthropologie. But you have to know how to shop it correctly. Otherwise you end up wasting money on clothing that isn’t truly right for you.

Here are a few pointers on how to shop Anthro the right way:

Pay close attention to silhouettes. Details can be fun, as long as the core of the piece is flattering. Keep to shapes and silhouettes you know work for your body type. Once that’s determined, you can pick things in fun colors, patterns or fabrics.

Watch for detail overload. While details are awesome, there can be too much of a good thing (like this). Instead, focus on pieces that have one or max two special things about them. Anything more will cause you to look busy.

If all else fails, focus on accessories. Anthropologie does these amazingly well. And… jewelry, bags, belts, and scarves are generally items that can have some whimsy to them. By nature, accessories work to add personality to an outfit, and Anthro’s selection is usually pretty great. So go crazy, and have fun with those baubles and totes.

all images from anthropologie.com

[tweetmeme] One Response to So here’s the thing with Anthro
  1. afrome
    May 3, 2012 | 6:05 pm

    bravo. i just had this exact sentiment when my anthro catalogue arrived in the mail a couple of days ago. i think the catalogue is gorgeous (and such fun train reading!), but c’mon! almost every anthro piece i have ever purchased has been a mistake, and wind up on ebay. so unflattering!

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